Interessante intervista (sotto molti e diversi aspetti)
http://www.theverge.com/2016/6/2/118370 ... -interview"..GoPro releases a set of new devices at the end of this year, including the Hero 5, GoPro’s first drone, and a spherical camera made for general consumers. "
" And in the second half of 2016, GoPro will release a desktop editing experience that will rival iMovie and a cloud backend that will tie everything — devices, files, and the overall GoPro experience — together into a single ecosystem."
"..But Woodman is unfazed. He believes GoPro is on the verge of a major evolution. Previously the company staked its success on hardware; now, Woodman says, he’s betting on software. The future of GoPro, he says, depends on it."
"Woodman is clear-eyed on the fact that the
hardware-first chapter of GoPro is coming to an end. Cameras will still be important, because Woodman believes that vertical integration gives GoPro an advantage over software-focused competitors. But when all is said and done, he thinks people will flock to the GoPro experience because it won’t just be the easiest way to shoot a video, but the best way to tell their stories. "GoPro has the opportunity to become the content-creation solution for everyone that’s interested in visual storytelling," he says.
"Regardless of what camera they’re using.""