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Crisi Gopro: che ne pensate? : GoPro in generale - Pagina 3

Crisi Gopro: che ne pensate?

Discussioni che riguardano tutti i modelli GoPro. Se dovete chiedere per un modello specifico non postate in questa sezione, ma in quella apposita.

Re: Crisi Gopro: che ne pensate?

Messaggioda blaser » 30/03/2016, 23:08

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Re: Crisi Gopro: che ne pensate?

Messaggioda Mosfet » 31/03/2016, 11:43

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Re: Crisi Gopro: che ne pensate?

Messaggioda Mosfet » 31/03/2016, 11:54

Comunque, giusto per rientrare in argomento, quando un'azienda perde il 75% del valore azionario (se non rammento male da 60 a 15 euro) vuol dire che non sta tanto bene, se poi canna anche l'app con il preview non riuscendo a garantire un'ampia compatibilità vuol dire che ha fatto massicci tagli anche nel comparto software e questo è bruttissimo segno (IMHO si intende)
Se avessi saputo prima del difetto non avrei comperato la GoPro Session, mi sarei orientato su altre marche.
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Re: Crisi Gopro: che ne pensate?

Messaggioda carlen » 31/03/2016, 12:41

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Re: Crisi Gopro: che ne pensate?

Messaggioda Mosfet » 31/03/2016, 13:08

La Gopro dovrebbe al più presto fare un cambio di strategia.
Diventare prodotto di nicchia per utenti evoluti sparendo da tutti i negozi.
GoPro è già assimilato da anni, è rivolto ad un target giovane, connesso, che fa acquisti on line.
La GoPro dovresti comperarla solo On-Line naturalmente ad un prezzo molto minore come fanno molti produttori.
Stesso discorso per gli accessori, batterie, supporti ecc. ecc.

Se proprio vuole mantenere visibilità nei negozi, lo dovrebbe fare con una entry level accessibile anche se devo ammettere che l'intera gamma è un po' schiacciata.
Faccio un esempio, ci sono produttori che mandano in negozio videocamere per l'utente medio.... massimo 500 euro.... l'utente evoluto cerca sul sito del marchio di preferenza il prodotto di nicchia da 1200 euro che non rientra nella nicchia dei professionisti ma che soddisfa l'utente evoluto e che non troverebbe mai in negozio in quanto risulterebbe un prodotto di difficile vendita.
Nel caso della GoPro, vista la compressione delle caratteristiche e la vicinanza dei prezzi la cosa risulterebbe più difficile però potrebbe essere un interessante punto di riflessione.
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Re: Crisi Gopro: che ne pensate?

Messaggioda MattONE » 31/03/2016, 13:10

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Re: Crisi Gopro: che ne pensate?

Messaggioda MattONE » 31/03/2016, 13:18

E aggiungo.
Il successo in borsa (aumento esponenziale del valore atteso) "obbliga" le aziende a soddisfare le aspettative degli investitori.
Probabilmente si spiega cosí la pletora di modelli che si cannibalizzavano a vicenda ed il prezzo assurdo della session nel 2015.

Era successa la stessa cosa anni fa a Starbucks che era famosa per lo studio accurato della location dei propri negozi.

Il successo e la valutazione in borsa li aveva "costretti" ad aprire + negozi per soddisfare le aspettative con l'ovvio risultato di mettere troppi negozi che non rendevano, aumentando i costi senza far aumentare gli incassi.
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Re: Crisi Gopro: che ne pensate?

Messaggioda carlen » 31/03/2016, 21:11

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Re: Crisi Gopro: che ne pensate?

Messaggioda Raffaello » 31/03/2016, 21:26

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Re: Crisi Gopro: che ne pensate?

Messaggioda carlen » 31/03/2016, 21:39

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